Emirates Australian Open

Sporte Leisure was the licensed merchandise supplier for the Emirates Australian Open, producing official apparel, headwear and accessories for Australia's most prestigious professional golf championship. The Australian Open is the competition that draws the world's leading players to Australian shores each summer, and the tournament's profile made it one of the most significant merchandise programs in Sporte Leisure's tournament portfolio.

About the Tournament

The Australian Open traces its history to 1904, making it one of the oldest national Opens in the world. The Stonehaven Cup has been claimed by the game's greatest players across more than a century of competition, and the event has grown from an exclusively domestic affair into one the world's elite treat as a fifth Major. Nick Faldo, Jack Nicklaus and Raymond Floyd have each described it in those terms.

The tournament rotates through Sydney's premier golf courses — The Australian Golf Club, Royal Sydney Golf Club, The Lakes Golf Club, and New South Wales Golf Club among them — giving it a breadth and variety that few national Opens can match. Each venue brings its own character to the championship, and the course rotation keeps the world rankings in constant flux each year.

Licensed Merchandise

As the official merchandise supplier, Sporte Leisure produced licensed apparel, headwear and accessories to tournament specification. Products were sold through the event's on-site retail operation and distributed nationally through our supply network following the conclusion of each championship.